Can security be cute and cuddly?

Stop rolling your eyes...While looking at Bruce Schneier's site, I came across a link he posted to design company's latest project. This company, Dear Dad, a European design consultancy looked at how security can often look drab or an intimidating to the normal public. While we want the bad guys to have this perception, we also want the public to feel safe and not threatened by the measures we put in place. I've seen a few of their concepts and I must say it is certainly a different approach. Nonetheless, worth checking out. I promise it's not completely "goofy".